Our approach

Our philosophy is to be proactive and to anticipate your specific requirements. We do so by establishing a close working relationship with you, in effect becoming part of your team. As such, we become fully conversant with your business and your ongoing intellectual property needs and objectives.

This approach enables us to provide a realistic assessment of the theoretical position of any proposed or existing mark or design issue. We give you practical and commercial advice as to what is likely to happen in practice; we then facilitate the most advantageous course of action in relation to your budget.

Our own teams are partner-led, supported by advanced-level trainee trade mark attorneys and first-rate administrative staff and systems. We operate on the premise that each client’s needs are individual, requiring an individual approach. But we also employ general procedures for routine matters, which enables us to streamline services and pass on cost efficiencies.